Online Video As The Fastest Growing Trend

video-productionOnline videos are simply videos that stream via a platform known as the internet. As technology has evolved and continues to evolve over the years, there are millions and millions of videos that are streaming on the internet and hence, online videos have become the fastest going trend. There are various categories of online videos such as: client presentation videos, streaming of online video games, movies and educational videos to mention a few.

As at 2014 it has been estimated that approximately 100 million users on the internet watch at least an online video daily. There are a number of factors or reasons that have made online videos the fastest growing trend. Below are some of those factors or reasons:

  • Advancement in technology- As you know, there has been a great advancement or evolution in technology that has majorly contributed to online video becoming the fastest growing trend. This is due to the fact that there have been so many technological devices that facilitate online video streaming over the years that have come about over the years such as tablets, smartphones, laptops and internet TV’s to mention a few. 
  • People usually retain more with an audio and visual combination- Online video is the fastest growing trend because it is a well-known fact and a proven fact that you tend to retain more and understand better through video than anything else. Statistics have also proven that you tend to retain 58% more with video. 
  • Video is more searchable- Online video is the fastest growing trend because when you are searching for something on Google, it is usually faster and easier to search for a video on Google search than it is to search for an audio. Videos on Google search are given more priority than anything else, thereby making online video the fastest growing trend. 
  • People prefer video over text- Online video or even corporate video production is the fastest growing trend because usually you prefer to watch something (video) than listen to something (audio). 
  • Videos usually give clients or customers more purchasing confidence- Online video is the fastest growing trend because most clients usually feel safer and more confident about a product after watching client production videos on it as opposed to listening to an audio about the product. 


The above are some of the factors or reasons as to why online video has become the fastest growing trend as opposed to audio. Online video is a trend that has rapidly grown over the years and will still continue to grow in the years to come.


If you wish to learn more about the fastest growing trend of online video then visit Cincera is one of the most reputable Video production companies in the UK.